The annual New Wave Festival in Kazan recently played host to a captivating musical spectacle, proving that some pop anthems are simply timeless. The event, a vibrant celebration of music and artistry, featured a dedicated tribute show to the enduring hits of the legendary Russian boy band, Ivanushki International. What unfolded was a dynamic blend of nostalgia and audacious innovation, as both venerable industry figures and rising stars took to the stage, reimagining beloved tracks in ways that were both predictable and delightfully surprising.

Igor Krutoy, Igor Nikolaev, and Igor Matvienko performing at the Ivanushki International tribute show.
A surprising new boy band for a night: Igor Krutoy, Igor Nikolaev, and Igor Matvienko bringing humor and harmony to the stage. (Photo: Lilia Sharlovskaya)

The songs of Ivanushki International, penned by the ingenious Igor Matvienko, were crafted with a classic sensibility: melody and lyrics first, then intricate arrangements. This approach has always lent itself to diverse interpretations, from grand orchestral renditions to spirited karaoke singalongs. While these tracks inherently possess a resilient simplicity, some artists at the New Wave Festival dared to experiment, yielding results that have firmly landed in the collective memory, and arguably, on a “Top-3” list of unforgettable performances.

When Legends Form a Boy Band: “Kolechko” by “Igoryanushki International”

Perhaps the most talked-about segment of the evening was the unlikeliest of supergroups: Igor Krutoy, Igor Nikolaev, and Igor Matvienko himself. Dubbed “Igoryanushki International,” these titans of Russian music delivered a performance of “Kolechko” that was pure comedic gold. The sheer audacity of three seasoned gentlemen, each a living legend in their own right, earnestly singing a youthful pop hit about a lost ring, created an atmosphere of joyous self-irony.

Their collective experience and undeniable charisma ensured success, not despite their “advanced” boy band age, but precisely because of it. There was no shortage of wit, and Igor Matvienko, ever the showman, added an extra layer of intrigue. Prior to their “boy band” debut, he descended onto the stage on a pedestal, embodying Odin from his own opera “Prince Vladimir.” For those uninitiated in the world of classical opera, it was a rather radical, almost avant-garde performance from a gentleman known for his quiet demeanor. This blend of the epic and the playfully absurd set the tone for an evening where expectations were continually defied. One can only wonder what other musical metamorphoses Matvienko has in store.

Grigory Leps Unleashes Rock Fury: “Tuchi”

Known for his distinct gravelly voice and passionate delivery, Grigory Leps brought his longstanding affinity for guitar-driven music to his cover of “Tuchi” (Clouds). His rendition embraced a bold “pop-industrial” aesthetic, characterized by heavy, “sinister” guitars and minimalistic keyboard elements. This formula, reminiscent of bands like Rammstein, proved irresistibly effective, transforming a romantic pop ballad into a thunderous rock anthem. The juxtaposition of a rock-show intensity with the song`s original tender sentiments created a unique, almost theatrical experience.

While the visual elements — a leather-clad band, oversized drum barrels, and lightning flashes on screen — bordered on heavy metal parody, Leps himself maintained his signature gravitas. He didn`t attempt to mimic a rock frontman; instead, he appeared as the authentic artist beloved by an audience that appreciates a strong, unwavering vocal presence. The performance was loud, at times unbridled, and certainly imaginative, yet always deeply understanding of the song`s core emotional landscape. It was a potent reminder that a great song can transcend genre when placed in the hands of a truly captivating artist.

Amirchik`s Modern Reimagining: “Revi”

Representing the new generation, youth pop idol Amirchik (Amirkhan Batabaev) continued to solidify his reputation as a formidable cover artist. Following his fresh take on Andrey Gubin`s “Zima, Kholoda” last year and a similar treatment of Shatunov`s “Rozovy Vecher,” Amirchik tackled “Revi” with a distinctly contemporary flair. This wasn`t merely a cover; it was a reinvention, retaining only the chorus of the original while building an entirely new track around it.

His performance was characterized by “fat beats” and the pervasive use of autotune, elements that, while perhaps no longer cutting-edge, fit perfectly within the context of a youthful pop narrative. What makes Amirchik`s approach particularly effective is his undeniable youth. He embodies an unburdened, almost naive charm that allows him to experiment with beloved classics without fear of critical backlash. It`s a bold strategy: leverage youth, transform the old, and captivate a new audience. And as long as youth is on his side, why not wield it as his most powerful instrument?

A Festival of Reimagination and Enduring Appeal

The Ivanushki International tribute at the New Wave Festival was more than just a series of performances; it was a testament to the enduring power of pop music and the creative spirit of its interpreters. It masterfully bridged generational divides, demonstrating how iconic melodies can be preserved while simultaneously being propelled into new sonic landscapes. From the comedic genius of the “Igoryanushki” supergroup to Leps` powerful rock declaration and Amirchik`s fresh, modern pop take, the festival celebrated the past, acknowledged the present, and hinted at the future of musical evolution. It was a vibrant, water-free zone of pure musical delight, proving that some songs, much like good humor and genuine talent, truly never go out of style.