Businesses are being invited to participate in the “Summer in Moscow” project as partners and co-organizers of the upcoming season’s premier event. During these large-scale city festivities, Moscow residents and visitors discover the capital from a new perspective, while partner companies gain access to a broad audience.
Over 1.1 thousand partnership integrations were implemented within the framework of the capital’s seasonal projects in 2025–2026. In 2025, businesses organized events and created their own themed zones more than 450 times during the “Summer in Moscow” campaign.
For example, SberDevice offered an gaming zone with consoles, “VkusVill” partnered with picnic areas and organized master classes, “KidZania” set up children’s play areas, the pet store “Four Paws” opened grooming zones for pets, Spirit.Fitness conducted yoga sessions, and “Yandex Books” presented an exhibition of classic book covers on Rozhdestvensky Boulevard.
The “Winter in Moscow” project in 2025–2026 also demonstrated the effectiveness of collaboration between the city and businesses. More than 8.9 thousand companies participated. Capital partners invested 1.5 billion rubles and implemented over 670 joint projects, according to the official website of the Moscow Mayor.
Previously, Moscow Mayor Sergey Sobyanin discussed the activities of non-profit organizations (NPOs) in the capital and the support they receive from the city. He noted that over 30 thousand NPOs are registered in Moscow, with about 11 thousand engaged in socially oriented activities: assisting children and large families, supporting individuals with disabilities, participants of the special military operation and their relatives, caring for stray animals, and preserving cultural, historical, and natural values.
